Your sustainable tourism journey starts here...
Are you a tour operator looking to make a positive impact on the world? Navigating the path to sustainable tourism can be challenging. Is it time to move your current strategy in the right direction?
Just Tourism will create a bespoke pathway tailored to your company's ethos, vision, and product niche. I will assess current practices and highlight areas that can have a positive impact. Together, we will discover places where you can impact and devise a plan that reflects your values with quick wins and long-term goals to journey towards. Let's turn your sustainability plans into tangible goals.
About Emily Bailey
I am Emily Bailey; I have worked in the travel industry since 2011.
I believe that tourism should be just that - tourism. Responsible, sustainable and regenerative tourism are all methods to ensure tourism is a force for good worldwide. One day we will get to a point where no adjective is needed in front of tourism; destinations and tour operators will just have these methods ingrained in their vision and values. And I am here to help you on that journey.
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My experience spans 20 years; I have worked for some big travel brands in the UK, selling tours, creating product and managing DMC relationships within the adventure sectors.
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My passion lies in adventure and sustainable tourism, having spent most of my working life in this sector. I have worked closely with worldwide Destination Management Companies and UK tour operators so understand supply chain relationships.
What makes a holistic, sustainable tourism strategy?
A holistic, sustainable tourism strategy will focus on four areas of sustainability: Environmental, social, cultural, and economic impacts.
Environmental impacts:
While tourism can have negative environmental impacts, we will identify areas where a positive impact can be made through product design, reducing carbon emissions, reducing waste and supporting conservation.
Cultural Impacts:
Tourism can help preserve cultural heritage by protecting historical sites and artefacts, celebrating local cultures and preserving traditions. Ensuring these experiences are authentic and community-led contributes to the preservation of cultural heritage.
Social Impacts:
Tourism can bring positive social impacts through decent work and job opportunities, tourism experiences that benefit communities, and cultural exchange between tourists and communities.
Economic Impacts:
The host community must feel the financial benefits of tourism. Supporting local tourism enterprises reduces tourism economic leakage, encourages diversification and support long term prosperity.
To make an impact and move tourism towards being just tourism - no adjectives, we need to consider the full spectrum of what makes tourism sustainable.